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Facebook stopped caring about your targeting two years ago and nobody told you
Posted inDigital Marketing

Facebook stopped caring about your targeting two years ago and nobody told you

Unlocking Facebook Ads Success in 2024: Why Targeting Less and Connecting More Matters In the rapidly evolving landscape of digital advertising, staying ahead of platform changes is crucial for achieving…
Posted by Unlimited October 19, 2026
After 4 years in digital marketing, here are the hard truths nobody talks about at conferences
Posted inDigital Marketing

After 4 years in digital marketing, here are the hard truths nobody talks about at conferences

Title: Essential Insights from Four Years in Digital Marketing: Hard Truths Conference Speakers Sometimes Overlook Embarking on a journey in digital marketing since 2021—through freelancing, agency work, and now running…
Posted by Unlimited October 19, 2026
Everything is ai written in 2024 and its giving me the ick
Posted inDigital Marketing

Everything is ai written in 2024 and its giving me the ick

The Pervasiveness of AI-Generated Content in 2024: A Growing Concern for Authenticity In the rapidly evolving digital landscape of 2024, artificial intelligence has become an integral part of content creation…
Posted by Unlimited October 19, 2026
marketing might be the only field where you’re expected to be an expert in things that didn’t exist 18 months ago, forever, and call that a career
Posted inDigital Marketing

marketing might be the only field where you’re expected to be an expert in things that didn’t exist 18 months ago, forever, and call that a career

Understanding the Unique Challenges of Marketing in a Rapidly Evolving Landscape In the traditional view of professional careers, expertise tends to build over time. Surgeons refine their skills through years…
Posted by Unlimited October 19, 2026
Reddit is the only genuine community left on the internet.
Posted inDigital Marketing

Reddit is the only genuine community left on the internet.

Reddit: The Last Truly Authentic Online Community In an era where social media platforms are increasingly dominated by commercial interests and algorithm-driven content, identifying authentic spaces for genuine human connection…
Posted by Unlimited October 19, 2026
Client fired me, then my marketing efforts paid off. Now they want me back. What should I do?
Posted inDigital Marketing

Client fired me, then my marketing efforts paid off. Now they want me back. What should I do?

Navigating Client Turnarounds: When Your Marketing Efforts Pay Off Post-termination In the dynamic world of digital marketing, relationships with clients can often be complex, unpredictable, and highly consequential. Recently, I…
Posted by Unlimited October 19, 2026
Nobody’s hiring junior marketers anymore, and I think the whole field is going to feel it badly in about five years
Posted inDigital Marketing

Nobody’s hiring junior marketers anymore, and I think the whole field is going to feel it badly in about five years

The Decline of Junior Marketing Roles: A Wake-Up Call for the Industry In recent conversations with industry peers, a pattern has begun to emerge that warrants serious reflection: the shrinking…
Posted by Unlimited October 19, 2026
the first 10 minutes of every client discovery call is two people pretending to be more successful than they are
Posted inDigital Marketing

the first 10 minutes of every client discovery call is two people pretending to be more successful than they are

Understanding the Dynamics of Discovery Calls: The Ritual of Surface and Substance In the world of client acquisition and consulting, discovery calls serve as a vital bridge between service providers…
Posted by Unlimited October 19, 2026
Google is quietly killing small businesses. And nobody’s talking about it
Posted inDigital Marketing

Google is quietly killing small businesses. And nobody’s talking about it

The Changing Landscape of Local Search: How Google's Shift is Impacting Small Businesses In recent months, the dynamics of local search results on Google have undergone a significant transformation—one that…
Posted by Unlimited October 19, 2026
I think marketing has made me allergic to the word “strategy”
Posted inDigital Marketing

I think marketing has made me allergic to the word “strategy”

Rethinking Marketing Strategies: Embracing Simplicity Over Complexity In the fast-paced world of digital marketing, the term "strategy" is often thrown around as a cornerstone of successful campaigns. However, many industry…
Posted by Unlimited October 19, 2026

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